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Lexus GS Super Bowl spot

When Lexus decided to do their first Super Bowl commercial, they didn't go to their AOR, they came to Attik. We launched the Lexus GS with "The Beast", the Lexus that could not be contained.

Lexus IS-F

Lexus wanted a younger consumer for their new IS-F, so they came straight to us. We launched the car via a series of :15 spots in theaters and TV. The shorter theater buys paid off.

Among the stats culled by National CineMedia: 91% of those surveyed who saw the ads recalled them, far above the average 72% found on previous surveys for other ads and products; 87% of those who recalled the ads said they liked them (the norm was 70%); 69% who recalled the ads agreed that it made them think about Lexus in a new way; 57% said they would like to see it again; and 58% indicated the ads made them want to find out more about the IS-F.

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