Posted
Sunday, July 16, 2006 8:40am
The
Job
Management is tough.
My creative director is out on vacation
for the month and they've foolishly
put me in charge.
I've always supervised people, given
them advice and direction on creative
work, but the actual job of management
is a bear. Meetings, clients, managing
people, expectations, assets. There's
way more on your back than simply creating
an ad campaign, which in of in of itself
is a monumental job.
Because management
isn't about keeping the client happy,
or your creative teams happy or even
yourself happy. It's about keeping
everyone happy, which is almost impossible.
There's never enough time to do the
work. I spend most of the day plugging
up holes in the dam.
There's the egos,
both enormous and fragile. The account
guys who think they're creative. The
creative people who have convinced
themselves that they are underappreciated
geniuses, but are not.
The clients who have decided the best
way to give feedback is to sit in meetings
with poker faces, then savaging the
work through a conference report.
Lord knows you can never have too
many meetings or e-mails. It's all
about the paper trail.
You want to sell good work that will
make the client happy, make money for
your agency and win awards for the
creative team. Jesus. Is that all?
Why not ask for fucking french fries
while you're at it?
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Posted
Sunday, July 16, 2006 8:35am
Decade
As you probably already
guessed, I've been a busy man and have
not had a lot of time to post. As a
result, I missed the 10th anniversary
of this blog. That's right; I've been
online for over a decade in various
guises.
I started as the first
(and only) columnist for The Laughing
Drunk, which evolved into an editorship.
That lasted into 2002.
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